Drake & Future’s “Jumpman” Sales Rise 431%

Taylor Swift teamed up with Apple Music recently for what many have called marketing genius. The pop singer was featured in the new ad singing along to Drake and Future’s What A Time To Be Alive single “Jumpman” as she hilariously struggled to stay on the treadmill she was using.

Now only a week later, Adweek is reporting that the Taylor Vs. Treadmill video has gathered over 20 million views across social media outlets, and the song has made a significant sales jump of 431% on iTunes.

Watch the commercial below and expect Taylor to appear in several other ads with Apple in the coming months.