Kendrick Lamar In Reeboks “The Classic” Commercial

Kendrick Lamar teamed up with Reebok for their Classic Leather sneaker ad campaign in March and now the company delivers a new commercial starring the Compton rapper titled The Classic.

K. Dot sports a fresh pair of the cream colored shoes while he walks through an upscale building giving inspiration to the viewers with his words, “From the very heart of me, belief becomes action. And no distractions will take my eyes off the prize. Greatness is my goal, but there’s failure on the way. Full of insecurity, self hate, and doubt, but what I can’t control can’t confine me. And what I can’t do, can’t stop me. This is how I express myself, not how I follow others’ expectations, but how I stay true.”

Watch the powerful advertisement below.